SAMRIDH – Startup Accelerators of MeitY for Product Innovation, Development & Growth
Up to ₹40 lakh of government investment into software product startups, matched rupee-for-rupee by the accelerator or a co-investor.
What you get
Up to ₹40 lakh per startup (avg ₹30 lakh), plus equal matching private investment up to ₹40 lakh
Nodal ministry
Ministry of Electronics & Information Technology (MeitY)
Support type
Equity
Best suited for
Seed / Early Stage · Growth / Scaling
Typical timeline
Accelerator cohort cycles, typically 4–6 months
What this scheme actually is
SAMRIDH funds accelerators, which then select and back IT product startups. The structure is what makes it interesting: MeitY's investment must be matched by an equal private cheque from the accelerator or a co-investor, so a selected startup can see up to ₹80 lakh in total. Alongside the money, the accelerator delivers customer connects, investor connects and internationalisation support.
Implementing agency: Selected accelerators
What the scheme sets out to do
Who can apply
What you get
How to apply, step by step
- 1
Find the SAMRIDH accelerators
MeitY Startup Hub publishes the list of accelerators benefiting from SAMRIDH. Assess them on sector focus, cohort timing and the quality of their corporate network — not on brand.
- 2
Apply to the accelerator's cohort, not to MeitY
There is no direct government application. Each accelerator runs its own intake, selection and cohort calendar.
- 3
Prepare a product-and-traction pack
SAMRIDH is for IT product startups. Show the product, the ARR or usage metrics, the pipeline and where the acceleration budget will move the needle.
- 4
Clear selection and negotiate the instrument
Investment terms are set with the accelerator. Understand the matching structure and what the co-investor is getting before you sign.
- 5
Run the cohort and use the connects
The customer and investor introductions are frequently worth more than the cheque. Treat the cohort as a sales cycle, not a course.
What we actually do on a SAMRIDH mandate
Services this usually needs
No consultant can guarantee a sanction — that decision sits with the evaluating committee, bank or incubator. We commit to an honest eligibility view, an application built to the evaluator’s format, filing inside the window and a documented follow-up cadence. That is stated in every engagement letter we sign.